Mutuality of extension-farmer communication methods in dissemination of postharvest technology information in Kwara State

The medium of communication employed by agricultural extension officers in the dissemination postharvest technology and information influences adoption rate a social system. exploratory study assessed forms used disseminating information; factors considered selecting communications feedback effectiveness officers. A multistage purposive sampling technique was to select 75 field workers Kwara Agricultural Development Project (KWADP) on which structured interview schedule administered. Descriptive statistics such as frequency percentages were analyze collected data. Findings show that utilized Audio, visual, written methods well media platforms. Audio general meetings (85.3%), farm visits (86.7%) telephone calls (70.7%) are most widely while advisory booklets (33.3%), articles (28.0%) personal letters (21.3%) least methods. number Farmers be reached (69.3%); nature message disseminated (74.7%) characteristics end-users 72.0% major efforts. Also, (38.7%) radio (37.3%), home meeting (26.7%) effective It is recommended agents should strengthened further enhance innovation farmers.